nascentnovelist

March 14, 2013

The Lure of Social Media Marketing

I’m a big fan of twitter. Not gonna lie, it might be my favourite social media. That’s why I’ve been bitching and moaning about all the indie authors out there who’re using it mainly as a tool to spew out ads for their latest novel. Why on earth would they do it, I asked myself. Don’t they know that it’s dull? That people skim past the noise to look for actual tweets? That they might be sorted out or unfollowed?

And then I entered a contest. And I wanted people to vote for me.

pick me!

Suddenly, I wanted to yell the loudest. I wanted to tweet every hour. I wanted to hold up a virtual sign over my head saying “Make my dream come true!” and jump up and down until everyone realized my book was the best and voted. I got it.

But even though I get why people want to tweet five (or ten, or twenty) times a day about how great their book is, it doesn’t change the truth: it’s bad marketing. I follow people on twitter because they’re funny, interesting or quirky. Not because they blast me with tweet after tweet about their five-star reviews.

There’re two days left of voting in the contest. My book, number 56: Fire and Blood, is currently at ninth place and I’m hoping and praying for more votes. But I won’t tweet about it. At least not more than once a day.

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